You may have already come across them between episodes, before your favorite series, or during a stream… Since early June, our new “Ça part en chips” ads have been landing on the biggest streaming and replay platforms. And as often with Brets, they don’t do things quite like the others.

Ads inspired by Bretslovers

For several years, many of you have been sharing your love for Brets chips on social media. Collections of flavors, creative twists, love declarations, passionate debates about THE best recipe… sometimes, it really goes all about chips. So for our new campaign, we decided to draw inspiration from this energy you share with us daily.

The situations depicted in our films are inspired by real behaviors observed within our community. A way to celebrate those who bring the brand to life well beyond the aperitif.

Eight seconds to make you smile

In a world where everything moves fast, we chose simplicity.

Our four new films, imagined with the agency LMWR and directed by Ivan Boljat with the production company La Barone, have an ultra-short format of 8 seconds.

Eight seconds to tell a story.
Eight seconds to surprise.
Eight seconds to make you smile.

Because in the end, the best advertisement is the one you enjoy watching.

All summer on your favorite platforms

To accompany your summer relaxation moments, our campaign will be visible from June to July, then return in September. You can find it on:

– TF1+
– M6+
– France.tv
– CANAL+
– Netflix
– Disney +
– Prime Video
– Twitch

Whether you’re more into evening series, Sunday movies, replay shows, or live streams, there’s a good chance we’ll cross paths this summer!!!

A campaign that resembles us

Since the launch of our signature “Ça part en chips”, we’ve been having fun twisting traditional advertising codes with a good dose of self-mockery. This new campaign continues this adventure by highlighting what makes Brets strong: a brand close to its consumers, that doesn’t take itself too seriously but always takes taste very seriously.

So keep an eye out during your next streaming session. And if you spot an ad that’s all about chips, there’s a good chance it’s us!!